Public RelationsAnswers to last week's quiz (#124)
*Name the person and the name he gave to the theoretical proto-hypertext computer system he proposed in 1945. This has been referred to as the vision behind search engines.
Vannevar Bush. The Memex (from memory and index).
Unimate. It was deployed at GM’s assembly line at Ternstedt in New Jersey in 1961.
*This inventor was a journalist, artist, sculptor, amateur hypnotist, a communist and a Jew. He left Europe in 1940 and patented his invention in Argentina. During the War, the Royal Air Force tested his product in combat and placed one of this inventor’s largest orders of 100,000 pieces. Identify the person.
Ladislao Jose Biro, inventor of the ballpoint pen
*Which airline achieved the distinction of being the world’s first all-jet carrier in the 1960s?
Air India
*Which brand’s loyalty points are called puppy points and why?
Andrex Tissues of the UK. It has a small Labrador pup as its brand mascot.
*The founders’ original plan for this company was to create a network server for homes, but realising it would be hard to explain to consumers why they would need one, they narrowed the idea down to one component of the original plan. They launched the first version of their product in 1999. Name their company.
TiVo
*Most of today’s marketing ignores the fact that people rely on “invisible networks” of friends, relatives and co-workers for recommendations. A consultant who was originally an advertising copy writer researched these invisible networks, wrote a book and also coined a term for it. Name it.
Buzz. The Anatomy of Buzz was written by Emanuel Rosen.
*Kalashnikov Russian Vodka, named after General Mikhail Kalashnikov who invented the AK-47 in 1947
There were 26 all-correct entries for the strategist quiz #124. The winners who will receive a copy of Bear Hunt are: Sai Kiran, Hyderabad; AV Kamath, Bangalore; Priya Mallya, Bangalore; Arathi Shet, Shankaranarayana; Nishanth, Hyderabad; K Venkateswara Rao; Hyderabad; Mukul Shukla, Mumbai; Veerendra, Gulbarga; A Govinda Raj, Bangalore; and Devadas Krishnan, Bangalore. Sai Kiran also wins Rs 2,000.